I started using Ezoic in April 2024 to monetize my recipe blog. Most of my traffic comes from my Facebook page, targeting a US audience, mainly mobile users. After several months, I’ve learned a lot—and made some decent earnings.
📊 My Key Numbers
- Total Revenue (Apr–Dec): $35,229.27
- Total Visits: 2,205,501
- Average ePMV: $15.97 (earnings per 1,000 visits)
🔥 Best Performing Days (April 2024)
- April 21: $445.13 — 20,665 visits — ePMV $21.54
- April 20: $430.46 — 20,245 visits — ePMV $21.26
- April 8: $386.10 — 23,225 visits — ePMV $16.62
- April 17: $376.18 — 20,079 visits — ePMV $18.73
These high-earning days were when my recipe posts went viral on Facebook. The audience was highly engaged, and the ePMV was strong.
📉 What Happened After Spring
After July, daily earnings started to drop, going from $300–$400/day to around $30–$70/day in December. I believe this was due to:
- Lower Facebook reach
- Seasonal drop (less cooking in summer?)
- Maybe too many ads affecting user experience
📱 About My Traffic
- Main Source: Facebook
- Audience: Mostly American, aged 50+
- Device: 90% mobile users
- Content Type: Old-fashioned, simple recipe posts
✅ What I Like About Ezoic
- Easy to set up and use
- Clear reporting
- Good revenue for Facebook traffic
- Ezoic team sometimes gives helpful tips
❌ What Could Be Better
- Site loads slower, especially on phones
- Too many ads can annoy users
- If your Facebook traffic drops, so do your earnings
- Some recipe pages earn a lot less than others
💬 My Final Thoughts
I’m honestly happy with Ezoic overall. I made over $35,000 in 9 months, with zero products to sell, just from free recipe content. That’s pretty good for traffic that comes almost entirely from Facebook posts.
💡 Tips for Other Bloggers
- Focus on what your audience likes (mine loves classic recipes)
- Use clear, appetizing photos—especially for Facebook
- Don’t overload your blog with ads
- Track which pages earn the most
- Post often and stay active on your main traffic source
If you’re running a recipe blog and relying on Facebook traffic like me, Ezoic can work—if you stay consistent and test what works best.